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30th August 2012 Kicheche Camps


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On August 10th, Yao Ming, China’s favourite son and WildAid ambassador, touched ground in Kenya for his first-ever visit on the African continent. Yao was in Kenya to film a feature-length documentary called “The End of the Wild”, to experience the beauty and economic importance of wildlife tourism and to learn how this is threatened by the current elephant and rhino poaching crisis.

But he didn’t just follow the tourist trail he also went behind the scenes to learn directly from top scientists in the field about the secret lives of elephants and rhinos. Yao spent time with the world’s leading elephant and rhino conservationists and their local staff, such as Dr. Iain Douglas-Hamilton of Save the Elephants, Richard Vigne of the Ol Pejeta Conservancy, and Daphne Sheldrick of The David Sheldrick Wildlife Trust, who have all dedicated their lives to studying and saving these endangered creatures.

First he visited the Ol Pejeta Conservancy where four of the world’s remaining seven northern white rhino are under 24-hour protection. He also witnessed the operations of anti-poaching patrollers, willing to put their lives on the line as they engage in gunfights with poachers. These individuals are the primary line of defense against poaching. They are a highly trained, tight-knit, brave group of men and women, who will stop at nothing to defeat the poachers killing “their” animals.

Then Yao visited the Samburu region of northern Kenya with Save the Elephants, to learn about long-term behavioral studies that have revealed the intelligence and culture of matriarchal elephant herds through Dr. Iain Douglas-Hamilton, a twenty-year student of elephant behavior.

Finally, he saw the spoils of the ivory trade in the ivory room, a graveyard of seized ivory, with the Director of the Kenya Wildlife Service, Julius K. Kipng’etich. He met with Kenyan leaders and the Chinese Ambassador to discuss how they can work together to better protect the elephants.

China is the world’s largest consumer of illegal wildlife parts and products and the most prominent destination for rhino horn and ivory. Already unsustainable, the potential market is rapidly growing. Current projections suggest that there will be around 250 million new middle class consumers over the next 10-15 years. A combination of old customs and traditions with new money, conspicuous consumption and powerful new aspirations are driving expansion in the use of wildlife parts and products in China. But the excuse of “tradition” will be exposed showing it’s actually a question of economics and lack of knowledge.

Global trade bans enacted in 1989 (ivory ban) and 1993 (rhino sales bans) resulted in both rhino and elephant populations increasing steadily until the dramatic resurgence of poaching in 2008. Poaching is a life and death struggle as the latest tech and weaponry is engaged against rangers who risk their lives to protect their natural heritage and tourism resource. It is a war with the stakes escalating on both sides.

As a WildAid ambassador Yao Ming has been informing, educating and imploring the Chinese public to stop their purchase of shark fin. The audience will join Yao on this journey of discovery to understand the cycle of illegal wildlife trade and its massive impact on the delicate balance of our global ecosystems. He will show us how we can support rhino, elephant and wildlife conservation instead of contributing to their extinction.

Yao, Kicheche salutes you, it is a bold campaign, a tall order and one we whole heartedly support.